Rabu, 21 September 2011

Toyota Recall Highlights - Innovation Gone Too Far?



Once upon a time, start your Toyota Camry, you placed the key in the ignition and turned, while the electrical connection is made and the engine started. To speed up, you press the accelerator, which pulled the cord attached to a mechanical throttle. Assuming that the shift manually placed in the equipment - vehicle moved

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Today, electronics and computers are replacing many mechanical parts that are used to move the car. To start a large number of cars or put in operation, the buttons are pushed. For acceleration, the accelerator pedal is not connected to cable, but the computer - via electronic circuits. In light of the massive Toyota recall 10 million Camry, hawk, Prius hybrid and Lexus luxury models (and this is an abbreviated list), one has to wonder:? At what point is "innovation" to encourage the failure of

In other words, Toyota has gone too far? In the interest of fairness, these issues can affect any modern car. Already, GM is facing recalls related to upravljanje.Troškovi - in terms of finances and consumer confidence - can be great. Such as Toyota mechanics correct the millions of cars and consumer confidence lagging rival automakers reported double-digit sales growth.

But the question of innovation for innovation's sake - or to "technological development" - begs to be asked. Of course, the innovation of vehicles and the way it is produced by reducing costs, including labor and benefits. We constantly innovate to reduce costs. But now, cars are not only involved in the transition of a button. And when they do not roar to life as expected, in the corner mechanic must be trained not only in the auto repair shop, but in computer technology (assuming that he or she owns the equipment ).

This reminds me of the story. It was the 1970th Two adventurers once traveled by pick-up truck in northern Mexico when their vehicle pokvario.Lokalni mechanic took a look under the hood, grabbed a coffee can of old parts, a top repair. How it all relates to the innovation imperatives? In Robert's Rules of Innovation, she mentioned two key imperatives that seem to have gone awry here. First, Toyota seeks an imperative to create value in the quest for innovation. However, any value created through innovation gone-wrong is more than lost through the recall and labor costs and lost sales and goodwill.

Second, who was responsible? After the first decline to do, Toyota President Akio Toyoda is a very public appearance on Capitol Hill. He apologized and promised to "do everything in my power" to ensure that failures and tragedies are not repeated. Do Americans to buy? Toyota can afford to wait and wonder? For this purpose, the complexity of the puzzle facing Toyota at one time was inconsistent with the apparent simplicity of their first fix. After spending several days in a conference that drug stuck throttle, highly paid engineers devised a simple solution:. Reduce the gas pedal

To be sure, in the end, the issues faced by the automobile manufacturer, was far more complex than nipping inches off the pedal too long. However, they are issues resolved in a designer or an accountant office years ago - when the company believes innovation will save you money? We - and Toyota - can never know. But we've learned that innovation poorly planned can have the greatest expectations, but the worst results.

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